Having developed a separate one-page site for each object, you get not only undeniable advantages over competitors, but also a number of other advantages:
The visitor will immediately go to the target page of interest. For example, he is looking for an object in a specific area, with specific parameters – he will see exactly the page that most closely matches his request.
If he gets to your site, where all objects are laid out in one list, he may simply miss the desired object or lose interest and leave.
- More individual and detailed offers
On a separate landing page, you can provide information about the object in the most detailed way, place promotions, special offers. In addition, each landing page can be adapted to the design of the house, which will also visually attract buyers.
From every landing page, you can track your audience. Over time, create a segmented base of interests of each user, depending on which page with the object he visited. This will help you personalize future communications with potential customers in accordance with his requests and make a profitable offer.
You can experiment with every landing page. For example, setting discounts, playing with designs, changing calls to action. This way, you can come up with the ideal formula and understand which tools are most effective.
- Effective Google Ads
For each landing page, you can create a separate Google ad, optimized for a specific object. Thus, you will attract the overwhelming percentage of interested leads. After all, if you run ads on a general site, most likely a lot of irrelevant audience will come to you.
When people visit a real estate website with a huge selection of properties, they have a lot of work to do to find what they need. In 80% of cases, they immediately leave the site without seeing the information they need.
Social media advertising
The situation is similar with social networks. In addition to high-quality conversion, you get detailed analytics. You can already see which site is working and which is not. How to set up advertisements correctly, how to set up targeting. The more landing pages you have, the more social posts you have. networks you can create. The more social links you use, the more traffic you will drive to your landing pages. The more traffic your pages get, the more conversions you get for future sales. It’s simple.
- Improving the ranking of the main site
By placing a link to the main site on the landing pages, you get additional external traffic. Google pays tribute to sites that have a lot of inbound links from external sources because this signals reliability and popularity, and accordingly, your site’s rankings rise.