Advertising

Dynamic titles on the site – IT rating UA

The eternal question is how to make a relevant page of the site so that the user, having entered the site, immediately understands that he has found what he was looking for. After all, if from the first seconds the user understands this, the likelihood that he will begin to study the content of the page grows significantly, and these are behavioral factors, improving which you can achieve positive results in SEO, and not only, because if the user sees what he wanted, then it is more likely that he will perform conversion actions on the page.

So, how can a site visitor immediately convey that he is where he needs it). One way is with dynamic titles on the page. For example, a user for a search query in google “Turnkey website development” sees our advertisement, clicks on it and the first thing he sees is the heading “Turnkey website development”, after that the user should have no doubt that he has got to the right place. The second user enters the search query “Buy landing page inexpensively” and again sees our ad clicks on it and the first thing he sees is the heading on the page “Buy landing page inexpensively”. This is called dynamic headers, when the page headers change to suit a specific user.

Let’s look at one of the options for how to configure this without involving developers, for this you only need the Google Tag Manager (installed on the site).

Step 1 . Create a trigger

Create a new trigger for which the title will change, select the settings as shown in the screenshot and name the trigger “Dynamic Title”

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Step 2. Create Tag

Now we will directly create a tag (that is, we will set the parameters for what we will change the title). Select the parameters as shown in the screenshot:

Insert the script into HTML:

In the place of the title, we naturally indicate our title.

As a trigger, select the “Dynamic Header” we created earlier and click Save, and send all changes to the site.

Done, you can check the link to the original page (link) and the link to the page with a dynamic title (link).

Now all that remains is to set up our advertising campaign so that the site URL contains the test_site UTM tag, and that’s it, the dynamic header setup is complete.

Lane Derrick

My name is Lane Derrick, back in 2014, he began to take an interest in SEO and webmastering, and started real projects six months later. For 6 years of practice, skills were formed that I use to this day. The main activity is website promotion and contextual advertising.

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