Increasing website lag time is becoming an increasingly important factor for SEO every day, this post contains 5 simple tips on how to solve this problem. When a user stays or “stays” on a site for an extended period of time, it is showsthat he found what he was looking for. That is, a signal that the visitor has found the information he / she is looking for or was having a good time and that the site is probably of decent quality, and the web developer has made it attractive and convenient.
This is roughly the same concept as with search engines. Google stated that their goal is “to provide you with the most useful and relevant information.” But how to understand and evaluate the relevance and usefulness? One of the many factors seems to be “lag time” and conversion actions. These factors are the most significant in website promotion lately.
What is the residence time?
Latency is a measure of user engagement and takes into account search engine click-through rate, time on site, and bounce rate. An easier way to understand this is to simply ask: Is the user satisfied with this search result? If so, how does he choose and on the basis of what parameters does he compare the selected site with other resources in the search results? If a particular result “satisfies the user’s intent,” the user usually visits the site and finds what he is looking for. They may even navigate to other pages on the site or interact in different ways.
Google constantly compares these metrics and decides where to show a particular result. For example, if 100% of users close a site within a few seconds after visiting it, while other resources gain a few minutes of activity and more time on the site, then they will rank better than other search results. When it comes to search engine optimization, time of stay is one of the most significant indicators that affects the position in the search results.
Tips for increasing residence time
Latency takes into account several different factors, so it’s important that you learn about them and optimize your site for them, both individually and in general. Therefore, when developing a website, it is important to take into account these 5 recommendations from the AVANZET web studio, which will help make your resource more attractive to users.
1. Create a CTA at the end of every page / post
Before clicking the Publish button, ask yourself, “What’s the point of this part?” What do you want the user to do? In the case of an informational blog post, your goal is likely to get them to read another post, subscribe to their newsletter, or something similar. Make it easy for them!
2. Make internal linking
To increase wait time, not only must your content satisfy the search query, but it must be interesting enough for the user to stay put and spend time exploring your site.
If you have links to other content on every page that point to relevant content, then users are more likely to follow the links and stay on your site longer. Only include links that you really want people to click on, which goes without saying. Internal link structure is critical for both search engines and users, so add them by all means!
3. Create your own visual effects or tools
Plain text may be appealing on its own (like fiction novels), but on the Internet, people are more attracted to good visuals. They can be in the form of pictures, outlines, infographics, and more.
Users also stay on sites that have “tools” that can be reused, for example, there are many “calculators”. They produce a result based on the numbers you enter – mortgage calculators, ROI calculators, interest calculators, and more. They can keep site visitors longer and get useful information about them, and return them again.
4. A clear, attractive headline
You should try to “hook” your site visitors from the first line. This is usually done in the introduction to your content. Create an introduction that explains what the visitor will find on this page. What topics will be covered in the article, they can be in the form of a table of contents and anchor links, if the article is especially long. Site visitors will easily see that their request will be revealed and displayed through the content.
5. Long articles
Again, this will depend on the type of page you are creating, if this is a description of a category in an online store, then you should not make a “long footcloth”, but rather briefly outline the essence. But for a blog, in most cases, it is better to make longer and fuller posts, they are more in demand than frequent short posts. Each post will be longer on average, which can be useful for SERPs as well. Not to mention, longer content will naturally contain more keywords in the text, which will help it rank on several parameters at once.
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Hopefully you now have a better understanding of what lag time is and why it is important for SEO. Search engines always take time to determine which sites should rank higher. Google itself competes with other platforms to keep people engaged, so we must also continue to hone articles that will hold people’s attention for longer, thereby helping our rankings, user engagement, and ultimately conversions.