Landing page, or landing page, aims to stimulate the visitor to take action, thereby increasing conversions.
Landing page advantages:
- Simple design – landing pages have a fairly simple structure
- Specific – the landing page clearly and concisely focuses on the sales proposition
- Convenient interface that allows visitors to feel comfortable on the site
- Landing page can be created independently or linked to the main site
- The landing page focuses on a specific product or service without overloading the visitor’s attention with extensive catalogs
- Affordable development cost
- Light weight – high page loading speed will definitely please users
- Time to create a landing page – one-pages are created faster compared to a full-fledged multi-page site.
- The sales proposal, which contains the landing page, is not exactly formulated abstractly, this stimulates the interest of visitors
- Simple navigation – it is very easy to find the desired product on the landing page
- Creation and technical setup is noticeably simple when compared to a large site
- Making changes on your own without resorting to the services of specialists
- The landing page does not contain heavy elements that would slow down the loading process of the web page
- One domain can host multiple landing pages at once
- Convenient control of landing page statistics
- Simple creation of a customer database due to the presence of a feedback form on the site
- It is very easy to make changes to the content of the landing page, there is no need for search engine optimization
- Quick collection of statistics
- Landing page can increase the effectiveness of contextual advertising
- The landing page allows you to objectively assess and analyze online sales
- Boosts sales on a low quality main site
- Thanks to the landing page, it is possible to expand the target audience and analyze customer demand
