Stages of SEO website promotion

Stages of SEO website promotion

SERP traffic provides the largest number of business customers. Therefore, everyone who sells any goods or provides services on the Internet is interested in having their sites in the TOP of the search results for the necessary queries.

If you intend to promote your site, then you cannot do without a plan. In this article, we talk about what stages of website promotion are and how to carry them out correctly.

1. Analysis of competitors and site topics

No specialist starts work without a thorough analysis of the situation in the search results. It is necessary to understand how much of a competitor is the topic of the site, how resources that occupy leading positions in the top are positioned and promoted. For this, the following parameters are analyzed:

  • Traffic on competing websites. The main sources and the effectiveness of each of them are clarified.
  • Semantic core. Additional research in this area will help you reach as many target users as possible.
  • General site structure. The convenience and elaboration of navigation in relation to the one available on the client’s website is being checked.
  • Competitors’ content. By examining the patterns in the TOP-3-5 search results, you can identify the general parameters that must be followed when promoting your site: the number of characters, the density of the keys, etc.
  • Links. Checking the link mass will give information about the importance of this factor in ranking, and you will get a lot of information about the referring resources.

2. Compilation of your own semantic core

The semantic core is a set of queries for which your site should be shown in the search results. At the initial stage, the maximum number of “keywords” suitable for the topic of the site is selected. In the future, they are divided into groups (clusters) and divided by type: general, informational and transactional.

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After collection, the semantics are filtered. After that, irrelevant requests disappear from the list. The remaining mass is distributed across the pages.

3. Internal optimization

Internal optimization includes work related to the content of the site, internal content. Namely:

  • Thinking over the structure of the site, adding, removing, changing the location of some sections, etc.
  • Search and elimination of technical errors in the code, CMS or server. Working with robots.txt and sitemap.xml files, working to speed up website loading.
  • Optimizing content. Writing unique texts divided into headings. Inclusion of key queries in texts.
  • Improving site presentation in search engine results. The Title tag and page URLs, quick links, snippets, micro-markup are analyzed, a favicon and links to social networks are installed, the site is registered in Yandex Maps and Google Addresses.
  • Usability and behavioral factors. The work in this section is aimed at making the site more friendly to users, reducing the percentage of resource bounces and increasing conversion. Changes can affect the design of the site, the path of the client through the resource. Special attention is paid to the correct display of the resource on mobile devices. Search engines optimized for mobile pages try to promote them above others.

4. External optimization

In the case of websites, it is about building a link mass for your website. The principle of work here is simple, the more “authoritative” and high-quality sites link to your resource, the more interesting it seems to search engines.

There are different ways of link promotion:

  • The most common is buying links on exchanges. This is still a white method of promotion, but it should not be overused.
  • Guest content marketing. You find a blog similar to yours and offer to write an article for it in exchange for leaving a link to your site.
  • Crowd marketing. Quite a time-consuming way of promotion. Its essence is to leave links to your resource in answers, comments or recommendations on forums and blogs. But this approach only works if you can bring real benefit to forum members.
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If links are found that negatively affect the position of the resource (pull down), then work is carried out to repay their influence.

5. Attracting additional traffic

At the first stages of promotion (especially when the site has just been created), only a few people per day will visit your site. In order not to waste time and clients, a reasonable option would be to launch contextual advertising, create groups in social networks and set up targeted advertising.

6. Holding positions

Once at the top of the search results, you need to be able to stay there. The point is, search engines are not something all the time. Literally every week, there is a change in the algorithms that lead to new recalculations of the positions of all pages on the Internet.

The second reason you need to “hold” positions is your competitors. If you can get around them, then they will definitely not sit idly by, but will try to do everything the same as you. You need to be ready for this and be able to resist.

7. Support and development of the resource

By keeping the resource up-to-date, developing it, you ensure that high positions in the search results are provided even with abrupt changes in the ranking algorithms.


In this article, we have covered the main stages of SEO promotion of resources. We hope this article was helpful to you.

Lane Derrick

My name is Lane Derrick, back in 2014, he began to take an interest in SEO and webmastering, and started real projects six months later. For 6 years of practice, skills were formed that I use to this day. The main activity is website promotion and contextual advertising.

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