Landing page

Why is it so important to update the site?

Web design trends, like Google’s algorithms, change on an almost daily basis, so keeping up with these changes is essential to stay ahead of the competition.

  • Visual update

The look and feel of your website is a direct reflection of your business. You must position your company as an authority in your field.

If your site looks outdated and poorly structured, potential customers may subconsciously think that your business is also outdated and poorly structured. It’s also extremely important to maintain responsive design.

You probably often hear stories about sites being hacked. To protect your website and email from hacking – make sure your software is up to date. Whether you are using WordPress, Joomla, Drupal or another CMS (even a self-written site), you must make sure that the software is up to date.

First impressions are based on your website design, but this is just the beginning. Once you’ve captured the attention of users, you need to get them interested in your content. When you update your content on the site, you not only create additional interest for visitors, but also attract the attention of search engines.

  • Search Engine Optimization (SEO)

Now that you have a beautiful design and good content, you need to update your SEO settings. SEO rules are constantly changing. You may have read articles on how Google updates its algorithms. And every time the search engines make their own updates, it affects your site. You need to stay up to date with new iterations.

Visitor trends change as technology changes. For example, a general design aspect just a few years ago meant that the most important information on your website should be at the top of the page. Nowadays, most visitors use their mobile phones, which effectively encourages the use of their finger to scroll.

  • Loading time

It is very important these days that you grab the attention of visitors within seconds of arriving at your site. While all of the above points are important, none of them will make sense if users are forced to wait for the site to load completely. Load times have become so important that even Google is encouraging sites to load faster. Yes, that’s right – Google will put you higher in search results if your site loads faster than the competition.

Security, SEO and content updates should be done on average once a month. Usability and efficiency updates – annually.

Design and other updates such as design updates are recommended every 2–3 years.

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Lane Derrick

My name is Lane Derrick, back in 2014, he began to take an interest in SEO and webmastering, and started real projects six months later. For 6 years of practice, skills were formed that I use to this day. The main activity is website promotion and contextual advertising.

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