Landing page

12 online shopping mistakes that hurt your business

  • Choosing the wrong platform

The market offers a huge number of tools for creating online stores – both from scratch and on ready-made platforms. Already at the stage of creation, you should understand how much you plan to scale the business, not just starting from today’s need. Choosing the wrong platform in the future can lead not only to financial losses, but also to “nullify” all your work, including SEO promotion.

When choosing a platform, you can contact a development agency that will offer the best option for your needs.

  • No clear message

If your site visitors can’t immediately understand what you’re offering, they’ll quickly hit the back button and find what they need elsewhere.

The main goal of your home page is to quickly grab the attention of your visitors and convince them to dig deeper into your offer.

  • Poor navigation

Since the main purpose of your home page is to get your visitors to check out the rest of the site, you need to make it easy for them to get where they want to go.

  • Technical glitches

This probably goes without saying, but your site should be tested several times, as scrupulously as possible.

  • Make sure every link on your home page works and directs visitors to the right page;
  • Check your website’s load speed optimization;
  • Check Site Optimization for Mobile

If these glitches do happen, it doesn’t matter how good your site is otherwise – visitors don’t stay long to appreciate the rest of the benefits.

  • Bad hierarchy

You should definitely create categories and subcategories for different types of products, even if you only have a few items in a certain category. This will not only simplify navigation for the user, but will also help you not to get confused in your own assortment. Even if you don’t have many products yet, as your business grows, it will become easier for you to manage them if you initially structure everything.

  • Bad product description

This is a very important point. Since your customers cannot interact with your products before they actually buy them, your job is to show them as clearly as possible what they are buying.

  • Bad product photos

In addition to the previous point, it is also important that you provide high quality product photos on your product pages. The more variations of the photo, the more chances that the visitor will buy your product.

  • Lack of social proof

Social evidence (product reviews, testimonials, recommendations) are the main determinants of conversion prospects

  • Lack of service information

As an e-commerce company, you don’t technically just provide a range of products, you also provide a range of services such as shipping, returns, and customer support. Even if they assume these services are included in the purchase, it’s still good to remind them of this.

  • Lack of security certifications

It’s no secret that even users with no technical knowledge have come to realize that their personal data must be reliable and secure.

  • Additional fees

Unexpected extra payments that pop up in your shopping cart are some of the biggest conversion killers. You must provide all of this information well before your visitors reach the checkout page. Be sure to include information about additional costs (for example, shipping) immediately on the item card.

  • Lack of payment options

Along with the proliferation of e-commerce, many payment methods have emerged.

Needless to say, the days when “pay on delivery” was the only option for a customer are long gone. Currently there are dozens ways that consumers can pay for their orders.

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Lane Derrick

My name is Lane Derrick, back in 2014, he began to take an interest in SEO and webmastering, and started real projects six months later. For 6 years of practice, skills were formed that I use to this day. The main activity is website promotion and contextual advertising.

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