Facebook announced that it has removed some of its targeting options. The update will affect rarely used and too detailed segments.
Which options will be removed:
- Segments based on “multicultural affinity”. Instead, Facebook will encourage other targeting options such as language or culture.
- Options related to military bases and regiments. Instead, advertisers will be able to reach audiences that are interested in military topics in general.
- All variants where there is a Key West combination that mimics Key West, Florida. At the same time, the combination of Key West, Florida will remain.
The company also noted that most advertisers will not notice these changes.
According to FacebookOver the past two years, “thousands” of targeting categories associated with potentially sensitive personal attributes, such as race, ethnicity, sexual orientation, and religion, have been removed.
As a reminder, in April Facebook removed “pseudoscience” from categories for targeting.