Earlier this year Google launched a new functionality in search that automatically scrolls the page to the desired fragment and highlights the text. It looks like she’s now also started working at Google Images.
Consultant G–Squared Interactive Glenn Gabe noticed Url with parameters “#: ~:text= “In reports Search Console.
Isn’t this interesting … A client pinged me about seeing this in their reporting. Google must be testing ScrollToText functionality in * Google Images *. I’m seeing #: ~: text = urls showing up in the reporting as of 8/4 (across sites). I don’t see this yet while testing: pic.twitter.com/wUvaYjNCtv
– Glenn Gabe (@glenngabe) 12 August 2020
He also shared a screenshot:
This happened on request [BOM]…
Barry Schwartz tested this query and found out that when clicking on an image in search results, Google opens a web page, scrolls down and selects text.
How widely this update has been launched is unknown. Google has not yet commented on this information.
In the main search, this function is called Text Fragments…
As a reminder, in June Google introduced a new Chrome extension called Link to Text Fragment, which allows you to create links to specific text on a page – regardless of its formatting.