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How user behavior has changed in mobile in the first half of 2020

Analytical platform App Annie published a report on the impact of the COVID-19 pandemic on user behavior in mobile.

Key findings of the study:

  • over six months, users around the world spent a record $ 50 billion, the peak month was May 2020 with $ 6.8 billion, which is 10% more than the average spending in the first half of 2019;
  • in the peak month in terms of the number of app downloads – April – the number of downloads increased by 25% compared to the average of the previous year, while downloads of games increased by 35%.
  • in April 2020, the average user spent 4.3 hours in mobile applications – 27% of the total time per day; in just six months, users spent 1.6 trillion hours in applications;
  • Russians in the first half of the year used mobile applications on average 3.5 hours a day, which is 40% more than in 2019.

Mobile games

Even when locked at home, users mostly opted for games on a mobile phone, rather than on a computer or console. At the same time, the very number of games played by users has grown. In terms of this indicator, Russia is second only to India, having increased the list of mobile games that are played monthly by 30% compared to last year.

The five most downloaded games in Russia in six months were: My Talking Tom, Draw Climber, Save The Gir, lWoodturning and Brain Test: Tricky Puzzles.

Mobile work

Users around the world are spending 220% more time in apps that allow them to work and communicate with colleagues remotely than in Q4 2019. The undisputed world leader in terms of time spent in the app (excluding China) was ZOOM, followed by Microsoft Teams, and third by Google Meet. In terms of this indicator, Russia was second only to India – Russians spent 355% more time in business applications.

Mobile food

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Russia, along with Indonesia, is ahead of other countries in the average number of sessions per week in the Food category, having increased their number by 60% in the second quarter of 2020 compared to the fourth quarter of 2019. The leader among applications in the Food Delivery section in Russia Delivery Club became, among the applications of cafes and restaurants, Dodo Pizza took the first place.

Note that according to According to the App Annie report for Q2 2020, the amount of time spent on mobile apps in the world grew by 40% compared to the second quarter of last year, reaching a monthly high of more than 200 billion hours spent in apps.

Lane Derrick

My name is Lane Derrick, back in 2014, he began to take an interest in SEO and webmastering, and started real projects six months later. For 6 years of practice, skills were formed that I use to this day. The main activity is website promotion and contextual advertising.

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