Mobility is the present and future for the development of projects in the World Wide Web. Why? It’s simple: more than 60% of users access the Internet through smartphones and tablets. If the site is not optimized for mobile devices, its performance is reduced. Users quickly leave online stores if they are not satisfied with the download speed of information and other indicators. Because of this, sales drop and the number of leads decreases.
Features of mobile site optimization
Mobile optimization is an important aspect that determines the speed of website loading and the effectiveness of promotion. With the help of gadgets, people search for goods and purchase them, as well as use the services of companies. They pay attention to the convenience of viewing information, to the presence of a large button “Buy” or “Leave a request”, to the ease of interaction with a web resource.
What are the features of developing and implementing a mobile version of the site? There are three ways to achieve the desired results: responsive design, mobile version on a subdomain, dynamic display. In all cases, specialists pay close attention to such points as interface, page loading speed, functionality and practicality. Also, high-quality content is created and measures are taken to optimize the site for SEO.
Adaptive design
This is a common site optimization method, which means a quick response to gadget screen resizing. The advantages of this method include the competent display of all site elements on different devices, versatility, and resource saving. Responsive design is a simple solution that creates an equally user-friendly and beautiful website. Users of tablets and smartphones quickly find information of interest and make purchases, order services, and download e-books. They are satisfied with everything, from displaying pages on small screens to easy navigation.
Mobile version on a subdomain
This is a variant of a web resource designed for users of smartphones and tablets. It uses the database of the main version of the site, but without unnecessary options. It takes time and knowledge to develop a mobile version of a website. The peculiarity of this option is that the user is redirected to a subdomain and performs the necessary actions there.
The mobile version of the site is an expensive but more flexible solution. Its advantages include fast page loading, high level of usability, lack of unnecessary information and design elements. If there is a need for change, this is easy to implement. In the mobile version of the site, the functionality increases, regardless of the main version of the web resource.
Dynamic display
Dynamic display is a separate type of mobile optimization. This is a special technique that means using different HTML and CSS, but the same URL. If a user goes online using a stationary computer, the mobile content is hidden. If a smartphone is used to obtain information, the content of the site is changed in accordance with the new terms. The advantages of this method include fast page loading, a single URL, and no redirects.
Mobile site optimization is something you can’t do without today. Everyone has gadgets at their fingertips, so users are less likely to go online from a PC. If the owners of web resources understand this and take concrete actions, sales will increase and the customer base will expand!
