While promoting your site in the search results, you constantly need to analyze a large amount of technical data. To do this using only your eyes, a calculator and a table in Excel is beyond the power of even the most hardworking specialist.
To facilitate the work and speed up the promotion, a number of programs have been invented for analyzing the dynamics of seo – promotion. We will get acquainted with them in this article.
Website technical analysis software
Technical optimization is aimed at preserving the internal health of the site, the correctness of its interaction with visitors and search robots. The following programs can be used for technical health checks:
- Xenu’s Link Sleuth – checking a web resource for broken links and drawing up a report from which you can collect links for downloading specific files.
- Majento “SiteAnalyzer” – analyzes all pages of the resource, including images, scripts and documents: collects duplicate pages, server response codes for each page, determines the content of the meta tags
, , , . Use this program first and you will immediately find at least a few problem areas on your site.
Free solutions were presented above. Here’s what we have for paid:
- Netpeak Spider – analyzes the site page by page: determines server response codes, rel = “canonical” attribute, duplicate meta tags, the number of internal pages and H1 headers. There is a free 14-day trial version.
- Screaming Frog SEO Spider – this utility also serves for page-by-page site analysis. Scans resource pages and finds technical errors, the number of H1-H2 headings and the number of characters in them, and much more. It is more complex and more functional than Netpeak Spider and is the main optimizer tool in our company.
Programs for selection and work with semantics
The semantic core is another important aspect of website promotion. Mistakes in its compilation will be fraught with losses for business. To collect and filter semantics, in addition to “Wordstat” and “Keyword Planner” from Google, you can use the following programs:
- Slovoeb – the main function of this program for seo optimization is collecting the semantic core, including parsing Yandex.Wordstat. Collects semantics of basic, general and precise frequency, parses search suggestions, determines seasonality, competition in Yandex and Google, and relevant pages.
- Magadan LITE is a trial version of a paid seo program that can be downloaded for free. The ability to specify regions, delayed parsing stop for a keyword, sound notification of the end of parsing, and filtering capabilities are limited. The program has a paid version of Magadan PRO, where all restrictions have been removed.
Of the paid ones, we can recommend the following:
- KeyCollector – the most popular program for SEO website promotion – one of the key in SEO work. It collects semantics, statistics, builds a structure, not working with ready-made phrases, but receiving data directly from servers. Collects high, medium and low frequency queries. You can select a region and search depth, sort requests by promotion price, popularity, traffic, geolocation.
- KeyAssort – Helps cluster and structure the semantic core. Groups queries according to the similarity of search results. There is a free demo with export restrictions.
Position monitoring programs
One of the main metrics in SEO is the position of a site by queries. To monitor them, you can use the following programs:
- Majento “PositionMeter” is a seo-promotion solution that checks positions in Yandex, Google and Mail.ru searches for free, collects statistics in Wordstat, taking into account regionality, helps to calculate the competitiveness and cost of promoting a request, and makes a massive determination of TCI.
In short, an indispensable tool for reporting.
- TopSite is a paid tool for checking resource positions. He selects keywords himself. There is a free 14-day version.
- KeyCollector – the aforementioned seo promotion program helps to determine the position of a page in the top: it removes positions in Yandex and Google.
Text analysis software
To write a competent SEO text, you need to be able to find and mercilessly “cut out” all the jambs in the text, namely: incorrect
- Advego Plagiatus – used to check the uniqueness of the text. Finds duplicates, detects poor quality rewrites.
- Decorator – Knows how to analyze texts in large volumes. Knows how to insert and count meta tags
, process texts according to a template, remove extra spaces, empty lines, repetitions, and so on.
- “Turgenev” – the service determines the risk of a page with text falling under the Yandex filter “Baden-Baden” and advises what to fix. Shows “wateriness”, overspam, stylistic errors, gives an assessment.
Facilitate the process of search engine optimization and promotion with an individual set of programs for your needs. Now you have a lot to choose from.