Advertising

Shopify extensions for contextual advertising

Shopify is a very popular online shopping platform in the western market. In fact, this is a constructor with which it is quite easy to create a full-fledged online store. You can connect all the necessary modules to it – from the slider on the main page of the site to a complex basket, with the connection of international delivery services. The platform gained particular popularity due to its simple integration with business pages of stores on Facebook.

Due to the huge popularity of the platform, many third-party developers, including the Shopify platform itself, create various modules to make life easier for both business owners and online marketers who are promoting these stores. It should be noted that all documentation and modules for this platform are available only in English.

In this article, we decided to provide a selection of the TOP popular modules for PPC specialists who are starting or going to work with the platform.

1. FACEBOOK PRODUCT FEED (BY FLEXIFY)

Despite the fact that Shopify initially allows you to integrate your store with a Facebook business page, there are a number of nuances that make using such an integration not the best option. For example, it is not possible to change products in the catalog (the owner of the catalog is the Shopify platform, and the owner of the store is assigned the role of the catalog advertiser on Facebook) if you want to change the description of the product or add photos that are not on the site; create your own categories in the directory for Facebook, etc.

The Facebook Product Feed module (by Flexify) allows you to resolve the issue with the owner of the catalog, as well as many more questions and inconsistencies. It should be noted that the module itself is shareware, that is, it allows you to upload up to 1,000 products to the Facebook catalog for free. For a nominal fee ($ 29 / month), this module allows you to significantly expand the advertiser’s arsenal:

– unlimited number of products uploaded to Facebook;

– automatic resizing of images for advertising formats on Facebook;

– using custom labels (seller labels) in the feed;

– the ability to independently set which images will be used as the main ones in the Facebook catalog;

– using discounted prices; with discounts, limited in time, etc .;

– technical support from developers.

2. SHOPMESSAGE FACEBOOK MESSENGER

Taking into account the huge popularity of social networks in the Western market, as well as the popularity of various instant messengers, including Facebook Messenger, a multifunctional module is often used ShopMessage Facebook Messenger, allowing you to run various advertising campaigns (including retargeting / remarketing campaigns for users at different stages of the sales funnel) directly in Facebook Messenger. This module allows you to estimate the income from your advertising campaigns and show all the “responses-actions” of users when interacting with your advertising campaigns. Also cites revenue data directly from that sales source.

The cost of this module is $ 9 / month. There is also a 30-day trial.

3. GOOGLE SHOPPING BY SHOPIFY

A standard Shopify module for transferring product data to the Google Merchant Center. The main advantage of this module is that it is free. It also allows you to launch a Smart Shopping campaign directly from the Shopify admin panel, makes tips on the need to add the attributes required for this product so that the product is “approved” in the Merchant Center. Easy to use and customize. A big plus – it works with the Merchant Center via API, which allows you to update product data (for example, change in availability) up to 20 minutes after changes on the site It is quite suitable for starting a store on the Shopify platform.

It should be noted that due to constant “glitches” it has an extremely low rating in the Shopify App Store.

4. DATAFEEDWATCH

Powerful feed generator for Merchant Center and more. Advantages over the standard Shopify module:

  • the possibility of mass categorization of goods in the feed;

  • bulk management of feed product attributes;

  • creation of feeds / listings for the most popular platforms: Google Merchant, Facebook, Amazon, Bing, eBay, Linkshare, etc .;

  • creating feeds for Google Merchant for each individual country in which the Google Shopping program operates;

  • creation of feeds of your own format (theoretically, it is possible to create feeds for Hotline and ROZETKA platforms);

  • own analytics system.

Module cost – from $ 34 / month (up to 1,000 products for 3 sales channels).

5. GOOGLE SHOPPING FEED BY SIMPROSYS INFOMEDIA

The optimal module in terms of price-quality-convenience ratio for generating product feeds for the Merchant Center. The current version adds support for generating feeds for Bing Merchant (it is planned to configure the generation of feeds for Facebook). It is conditionally free (stores with up to 5 products), for stores with a large number of products, it has a flexible pricing (depending on the number of products):

– $ 2.99 / month for stores with 6-50 items;

– $ 4.99 / month for stores with 51-500 items;

– $ 8.99 / month for stores with 501-1,000 items, etc .;

Allows:

– massively change the attributes of goods;

– generates a feed for Bing Merchant;

– allows you to create promotional feeds for Google Merchant;

– make a choice which of the product variants will be exported to the Merchant – the original or all product variants (colors, sizes, etc.);

– choose which of the options for the product image will be exported to the Merchant;

– manually start the process of synchronization with Merchant.

6. CRITEO DYNAMIC REMARKETING MODULES

Actually, there are two modules: the first is the Criteo tracking tag module, the second is the feed generation module for this system. Both modules are “external” and currently cannot be downloaded from the Shopify App Store, but exclusively from the Criteo website after registration.

7. GOOGLE ADS DYNAMIC REMARKETING BY ADNABU, INC

Dynamic remarketing module for the lazy. Integrates all the necessary Google Ads dynamic remarketing codes into Shopify. It is convenient for people who do not want to dig too much with GTM or manually specifying the corresponding variables in Analytics. Module cost – $ 19.99 / month, 3 days of free trial period.

8. GOOGLE TAG MANAGER SUITE BY ELEVAR

Despite the possibility of self-integration of GTM directly into the Shopify code, there are many nuances when using this method, including the difficulty of self-configuring eCommerce (the need to involve a developer to implement the dataLayer on the thank you page), the impossibility or extremely difficult implementation of dynamic remarketing codes on product category pages , in the basket and checkout, etc.

This module makes it possible to solve all these issues without additional efforts and labor costs. It also allows you to resolve issues with inaccuracies in the transfer of behavioral data by the built-in Analytics module, set up dynamic remarketing, Google Ads conversion tracking, and “read” Shopify variables in a few clicks.

The cost of the module is $ 99 (one-time).

9. GOOGLE CUSTOMER REVIEWS BY SIMPROSYS INFOMEDIA

An easy-to-use module for participating in Google Customer / Products Reviews programs. Set up in just 4 easy steps and collect customer reviews for your Merchant Center. As an additional functionality, it can display a badge with the rating of your store directly on your website.

Module cost – $ 25 (one-time).

10. CODISTO LINQ – AMAZON & EBAY BY CODISTO

Integration module with Amazon and eBay marketplaces, which:

creates listings for all countries where these marketplaces are presented;

synchronizes data in real time about received orders, goods (descriptions, availability, currency), order statuses;

automatically generates ASIN numbers for Amazon and much more.

Cost – from $ 29 / month (in this package 1.9% of orders on marketplaces are also charged off; in the Starter and Pro packages there is a limit on the number of goods and the number of orders per month; the name of the Unlimited package speaks for itself). A 30-day free trial is available.

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Lane Derrick

My name is Lane Derrick, back in 2014, he began to take an interest in SEO and webmastering, and started real projects six months later. For 6 years of practice, skills were formed that I use to this day. The main activity is website promotion and contextual advertising.

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