Yandex Mobile Ads SDK now automatically takes into account the context data of mobile applications for Android. This increases the relevance of ads to the app audience and can increase its profitability by an average of 4%.
The contextual data takes into account interface texts and their subject matter, audience interaction with content, and similar information. Due to this, ads are selected more accurately – in accordance with user behavior and depending on the context of the application. Wherein:
- the settings remain in the hands of the publisher – it can restrict the accounting of contextual data or completely disable it,
- data is logged safely – the option complies with the ISO standard.
To use contextual data for monetization, you need to connect the AppMetrica SDK to your application. If it is already configured, just make sure you are using version 3.14.3 or higher.
You can turn off data accounting at any time, both in the entire application and on a specific part of the screen (view).
When configuring, it is advisable to check that contextual data accounting is disabled in places where users share sensitive information.
Read more about disabling credentials in the Help.
As a reminder, Yandex launched Mobile Mediation in 2018. The system is designed to help owners of mobile applications increase their ad revenues. It allows you to set up automatic selection of ads in mobile applications from several ad systems at once.