Now almost all commerce has moved to the Internet. In this regard, online stores began to be actively created, the design and usability of which play an important role in the promotion and sale of products. But what should an online store look like in 2020 for users to visit it and take a targeted action (buying a product)? Are there any rules and fashion trends that will make it possible to make a truly attractive merchandise website? Let’s try to understand these issues in this article.
Why do you need an online store in 2020?
Before we figure out how an online store should look like, let’s talk about why it is so important for any company that sells its products.
Attraction of new clients. Today, more and more retail and wholesale buyers are looking for the products they need and shopping online, so it is important to capture this niche.
Business expansion and access to new sales markets. Thanks to the Internet, your product can be sold in different regions and even in other countries.
Increased sales. As already mentioned, today many potential customers make purchases on the Internet, and with the help of a beautiful and convenient website, you can attract such customers.
Search for new investors, partners. On the Web, you can find not only customers, but also partners and investors who may be interested in your product.
Trends in web design and usability
To sell a product, it is important not only to make a profitable offer, but also to somehow attract a potential buyer. If a person does not like the way the site looks, then with a high degree of probability he will leave it without reading the offer. And, conversely, if the online store looks attractive, then the potential client will pre-configure himself that good products are sold on this site.
Let’s consider some of the most relevant trends that will help make your online store more attractive in the eyes of visitors:
Fast loading. This is, perhaps, one of the most important moments, which has not lost its relevance for many years, and, perhaps, will never lose it. Many visitors, if faced with slow loading pages, simply leave the site. And fast loading affects the positive response.
Mobile version comes first. The vast majority of visitors enter online stores from mobile devices. Therefore, it is important to “sharpen” the site for smartphones and tablets. The store should look as good as, if not better, on mobile devices than on a computer. For this reason, the responsive version of the site needs to be given a lot of attention.
Minimalism. The absence of unnecessary elements that distract attention, and the emphasis on one detail is one of the most relevant trends. Online stores with a minimalist design look solid and expensive.
Vivid, large and eye-catching images. It is difficult to call it an actual trend; rather, it is one of the main rules when creating modern online stores.
Animated logo. Animated fragments attract attention and make the site “alive”. It is important not only to come up with a company logo, but also to think over its visual animation.
The appearance of an online store is very important. This is the face of your company, and it is with the site that many people will associate the brand. If you create an online store using all the trends that are relevant in 2020, then you can loudly declare yourself in the market and significantly increase sales.
But you need to understand that following all fashion trends and creating even an ideal site does not guarantee a large volume of sales. Good web design and usability only help attract and engage potential buyers. But customers also look at how beneficial your offer is.