Search engine algorithms have become more sophisticated over time, so you should avoid the SEO black hat at all costs. White hat SEO is a much better search engine optimization method. This is a more ethical approach based on search engine terms and guidelines.
Before we dive into the various black hat SEO techniques, let’s first understand what a black hat is and why it has gained prominence in the SEO industry.
Black Hat SEO is a collection of unfair practices designed to improve rankings in Google search results. These methods are called black hat because they go against the search engine guidelines laid out by Google.
Some commonly used black hat SEO techniques include keyword filling, masking, paid links, doorway pages, hidden content, and duplicate content. Let’s discuss each of them in detail.
10 Black Hat SEO Technologies
1. An overabundance of key phrases on the page
Keyword filling is the insertion of multiple keywords into one sentence. This technique refers to populating the page with keywords in order to rank higher in search results.
Repetition and paraphrasing of the same words and sentences is performed in order to manipulate search robots and get a higher ranking.
2. Duplicate content
This is one technique in which content from one page is simply copied by the site owner to his own site. Stealing someone else’s goods is a crime, right? The same applies to content. Google is strictly against this practice and gives pre-reads to the original source of the content.
3. Disguise or cloaking
When using cloaking or masking, search robots and users are shown different content on the pages. Regular visitors see standard readable text, while search engines see keyword-saturated content.
This practice, seen as a hacking technique, involves showing one version of your site to the Google bot and another version to the user.
This is done in two ways:
- Displaying an HTML text page for search engines, and at the same time displaying a page full of CSS, JS and content with lots of images to users.
- Embedding text or keywords into a page and displaying that page only when the user agent crawling the page is a search engine and not a user.
4. Purchased and rented links
It is a bad practice when the site owner pays money to another site to give him a backlink. There are many agencies selling such paid links, which are often quite substandard. You would be better off without such purchased links on your site.
To quickly increase the ranking of a site, sometimes SEOs start buying links. These backlinks aren’t always associated with good reputable sites (DAs), and they can either be from a niche not related to yours or from domains that promote spam content.
If a site has inbound links from such domains, it actually damages their credibility and the quality of backlinks, which greatly affects site rankings and DA. Tip: Stop buying rented links, but start building a quality link strategy.
5. Pages of the entrance of the “doorway”
These landing pages are specifically designed for focused queries and are designed to rank for specific keywords. These pages are of no value to the user and are used solely to trick the search engine into moving a guest from a search query to another web page, i.e. to an undefined destination.
These pages are filled with content that has little or no value to the user, but has a lot of keywords and CTAs. In addition, when the end user clicks on these pages, they are taken to a different landing page; therefore, these pages are also considered a modified form of redirects.
6. Link Farming Doorway
A link farm (doorway) is a site or a group of sites that are created solely for creating links and promoting another project. Usually a lot of resources are created that are filled with a lot of keywords.
Each site in such a link farm points to a specific site that should rank higher on search engine result pages. Usually a lot of resources are created that are filled with a lot of keywords.
Search engine crawlers rank a site based on the number of sites it links to. In Black Hat SEO technology, this is used to increase the number of backlinks a particular site receives from such link farms.
7. Invisible text or links
This technique involves placing white text on a white background. The principle is to blend the text color with the background color. This way, website owners hide their keywords from users, but make them visible to the Google bot. A similar practice is carried out for links.
8. Spam in blog comments
This is a strategy that involves adding comments on blog pages along with a link to the site. This is solely in order to get a link back from this site. Search engines now ignore such links from blog comments.
Commenting on blogs with links to your site is a spam way of getting it and we strongly recommend that you avoid this practice. Search engines will completely remove spam pages from search results.
9. Invalid redirection
Redirecting (redirecting) is a great technique to redirect the user to a properly functioning page if there are problems on the current page. Site owners often use 301 redirects in such cases.
However, black-hat “experts” use such redirects to take users to another page. Thus, they trick both the Google bot and the users by showing them a page with an invalid URL that they did not intend to visit.
10. Overly Optimized Pages
You know the saying: too much of something bad for you? The same applies to your pages. Sometimes SEO professionals are so busy trying to optimize their pages that they end up doing it unnecessarily.
This includes the use of many elements on the page, such as over-optimized anchor text, large numbers of internal links, content, titles and keyword-rich descriptions.
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It is clear that we all want to rank higher in organic search results and achieve better sessions. Any technique is a good technique as long as it does not interfere or contradict the rules.
We do not recommend using black hat SEO techniques, otherwise unpleasant consequences can lead to downgrading or even dropping out of the index, since your efforts will be perceived as regular Black Hat methods.
Why You Should Avoid Black Hat SEO
While black hat SEO is not illegal, it violates the webmaster guidelines set by search engines. In other words, it’s still against the rules. This means that if you are doing SEO in a black hat, you should be prepared to receive a nasty fine as punishment.
Receiving a fine from the search engines will cause your site to drop in search results, or worse, it can be completely removed. This means that your site will receive less traffic and, ultimately, fewer customers.
Search engines are getting better and better at looking for black hat SEO techniques. While you can see the short-term benefits of a black hat, SEO over time, search engines will realize that your black hats are damaging your search presence.
Instead of earning the right to be highly ranked on search engine result pages, black hat SEO uses questionable tactics to get high rankings. Assertive use of black hat SEO techniques will likely damage your top search engine rankings, so try to avoid these techniques.